Friendship App connecting friends with geolocation and event planning
The Founder of Quick Friends came up with the idea to create a platform that will help close friends to create events and share it in private mode. She thought that if the App allows users to meet new people based on their location and preferences it will save a lot of time for them which will make our product more usable
THE PROJECT GOAL
The goal was to create a family-oriented platform, help close friends stay in touch at the same time allow new members to find new connections.
My role was to help Stakeholders from Ideation Stage to find the main goal of the project as it was very broad from the beginning. I did the whole project from Research to Testing.
It was a small team of Designers, developers and I was the only Product Designer on the team.
6 Week Project
Agile Team of 10 people
Figma for Prototyping
Maze for Testing
Photoshop for Visuals
Following the IDEO model for the human-centered design, I started the process with usability testing and ended with validation. Keeping this process in my mind helped me to be sure that my design decisions were based on enough research and are Human-Centric.
Next, I interviewed 5 users to understand why people want to meet new friends via this app and the difficulties they face when organizing events with close friends.
Everyone used social media to communicate with friends or organized gatherings. The main platform for chat and group chat was WhatsApp which has been commonly used among friends.
Most of the participants preferred having separate communication channels for private vs public events, but, they also wanted to use the text messages option for finding new connections and friends.
The majority of the participants preferred having separate communication channels for personal vs professional. The majority of them use Facebook for personal interest events (exhibitions, charity, etc.) and use Meetup for a professional event. At the same time, none of them mentioned any platform that has been used to create an event with close friends for personal purposes (ex. girls night out, gym with boys, etc.)
Conducting User Interviews was crucial because it allowed me to get a deeper knowledge of how people communicate with their close friends, what are the problems that they are facing in daily life.
Based on the Trends and User Interviews I have divided user personas into two groups Students and Workers who have the same interests but at the same time use different platforms.
Tom is a student who socializes at the weekends.
Mark is a professional who likes to be socialized.
The majority of the people say they want fewer tools in daily life, they want to stay connected with their close friends and skip using separate platforms. The other part of the interviewees says that having a separate platform for personal and professional purposes would give them freedom. At this stage, I have found that a solution is not a separate tool, but psychological satisfaction that makes people feel confident searching and participating in Private and Public events in the same place.
TITLE OF THE CALLOUT BLOCK
During Market Research I have summarized 4 Direct and 2 Indirect competitors who position themselves in the market as a product which helps people stay connected with their Friends and Organize meetings.
Most of the applications connect people with similar interests but at the same time, they fail to be more streamlined between personal and professional. For co-workers using Meetup or Eventbrite, there can not be a value on the application where everyone isn’t there.
None of the applications have an event organizing feature that can be equally be used for Private and Public purposes, or for Business and Personal Purposes.
Meet me was the only app that had a feature to allow members to search each other based on their locations and interests.
Quick Friends would be a more valuable event organizing and networking app if it combines Event Organizing and Networking features with meeting new people.
OUTLINE OF SCOPE
Based on the User and Client needs, which I have collected at the strategy phase I have identified four key areas to focus on.
I have created a Flow Diagram for each task flow separately to show how users would navigate through various screens.
The first core feature of the app is to create events, show it on the map, and allow other friends to find them based on their location.
The second key feature is that it allows finding new friends quickly, showing nearby users on the map with the same interests.
I have Created Wireframes for the Event Feature keeping main findings from Competitor analysis on my Mind.
GUERILLA USABILITY TESTING
Created preliminary 50 screens in order to test two key flows: Event Management and Create Event features within 5 users.
Used Clickable Prototyped screens on Figma for user testing among 5 users which allowed me to test usability bags from each task flow in the early stage.
Based on the feedback I have narrowed down my screens and created Low-Fid screens for the next Usability Testing.
Manage Hosting Event Flow
Create Event Flow
VISUAL DESIGN & STYLE GUIDE
In six weeks I have created 55 High Fidelity screens, I also created a style guide with master components on Figma using the Atomic Design approach.